In this digital age, podcasts are getting more and more popular. There are thousands of podcasts there with millions of episodes for the audience. The new podcasts and its niche are being added every day. Basically, selecting the right podcast niche and topics gets complicated and it is crucial to select the right category of the podcast to grow it.
Furthermore, having a right and unique niche is considered that the organic viewers know where to find your podcast. It has a better chance for becoming a leader of your own niche with less competitors.
What is Podcast Niche?
According to Merriam Webster, a niche is a place of market, where the activity of a person is best fitted such as its own unique needs, preferences and desires. In terms of podcast niche, it does not mean to sell any product in the market but it should address the expectations and needs of the viewers and targeted audience. That’s why the podcast niche engages the target audience and the audience engages with the content of the podcast.
The podcast niche falls under the larger categories for example: The business categories of the podcasts have a larger number of podcasts on different niches. There are too many categories that come under the business categories.
Why the Podcast Niche is Important?
- Define the audience: When the podcaster has a right podcast niche, he knows what he is talking about and what the interests of the audience are. It causes the ease for making the content and engagement of the organic audience. After selection of the right podcast niche, the podcast has a strong chance to meet the expectations of the audience. So, select who is the audience, and select the podcast niche according to the interest and expectation of the audience.
- Audience growth: The right selection of the podcast niche can really help to grow the audience effortlessly. Because after knowing the interest of the audience, the viewers will find the podcast according to their interest and expectations. Obviously, when they find their interest related content, they will follow your podcast and most probably, they will wait for your next content. That’s why the podcast niche played an important role and caused the audience growth.
Podcast Niche Tips
- Search popular niche: The very first tip is to research the popular podcast niche. The podcast needs to find out some popular podcast niches according to the interest of the audience. To make the podcast successful, it is crucial to select one of them in which the podcaster has interest and passion to talk among the audience.
- Consider your knowledge and expertise: The second and most crucial tip is to consider being knowledgeable and expertize about the selected niche. It is also an easy way to select a niche in which the podcasters consider their existing passion and expertise.
For example, if you are a podcast and serve in a field of journalism, you might want to start a podcast that talks on political aspects of the country, news and all the topics related to the journalism industry. - Consider what makes you different: If anyone wants to grow a podcast, it is important to be different from the competitors. Because there are millions of podcasts in the world. It is useful when you have a plan for making a podcast on the popular industries such as health, business, comedy and fitness. It is also a key to be competitive for the other podcaster creators. Moreover, it gives a particular reason to the audience to watch your podcast.
- Demand for selected niche: As we mentioned, the podcast contains its particular audience. One of the ways to define a target audience is to select a specific topic which has the interest of the audience. To know about the demand, you should do research online related to the selected niche. Such you can search on Facebook or any other social media platform where people are discussing this niche. It could be a good sign for you that there is a demand for your content that you have selected a specific niche.
- Competitive research: Competitive research could be a better way to rank your podcast. Because, it saturates the niche. If a popular podcast with the same niche also exists, you will struggle to catch a particular audience. You can still produce a podcast on the selected niche, you may just need to make a niche within the niche. Ask some questions from yourself to analyze the competition.
- What is the podcast about?
- Who is the targeted audience?
- What is lacking and how it can be improved?
- Does the content relevant to the audience? Check it out from ratings, reviews and social media.
- Measure the performance and results: The last tip is to measure the performance and results, if the podcasts are not giving you the result, it is better to find the mistakes and re-evaluate the things. There is a big chance that there is not enough interest from the audience to the content. You can measure the performance from the consumption rate of the show, episode comparison, download time, unique viewers and more.