In this digital world, starting a podcast can be a complicated task, especially since the starters are not sure about the audience. However, starting a podcast with no audience is not only possible, but it’s also a great opportunity to build an organic audience from zero to millions. With the right mindset, niche, theme, strategy, and tools, anyone can start a podcast that resonates with viewers. Every successful podcaster had started from the ground audience, zero viewers or audience and uncertainty. But they didn’t let that stop them. They kept creating, promoting, and engaging, until they built an organic audience. With the right guidance and support, anyone can make engaging podcasts that resonate with the audience. Every podcaster can build an audience that loves the content and looks forward to the next episode. With comprehensive research and experience, this blog provides detailed insights about how to start a podcast with no audience.
How to start a podcast with no audience
1. Planning
The very first step is to perfectly plan the podcasts before starting it. It’s a good idea to make a proper plan for the podcast. This will help to stay organized and can enhance the quality of the content. The plan should contains some objective which includes:
- Outline of the podcast: the podcast’s outline helps the podcaster to avoid silences or misinformation during the podcast.
- Length: The length of the podcast decides how long you want each episode to be. Because the consistency will increase the production value and popularity of the podcast.
- Scheduling: The podcast scheduling helps the podcaster to build organic viewers. So, make a proper schedule to publish episodes weekly, biweekly, monthly, etc. so the viewers will know what to expect each and every week.
2. Identify targeted audience
Identify the targeted audience of the podcast. The podcaster can identify through their plan and selected topic. It is great to focus on pinpointing the ideal viewers that surely helps to connect directly with those viewers who are interested in the content of the podcast.
3. Define your audience
When the podcaster has a right podcast niche and targeted audience, he knows what he is talking about and what the interests of the audience are. It causes the ease for making the content and engagement of the organic audience. After selection of the right podcast audience, the podcast has a strong chance to meet the expectations of the audience. So, select who is the audience according to the interest and expectation of the audience.
4. Select a particular topic
The next step while starting a podcast is to choose a perfect topic. The topic selection played an important role to hit a podcast. The niche and topic selection is considered about what you’re passionate about and what you’re knowledgeable in. The topic can be Chosen in which the host is passionate about and can speak on for a long time. Additionally, the topic should be unique and relevant to the interest of the audience. Selecting the topic according to the interest of the audience causes the higher viewers and organic audience.
5. Invite a high-profile guest
The next step for starting a podcast is to invite the high-profile guest. It is a smart marketing move, as it exposes the podcast to their audience when they promote it, and is another way to grab the new audience. Make sure to do plenty of preparation before talking to them, and watch any of their other interviews.
5. Invite a high-profile guest
The next step for starting a podcast is to invite the high-profile guest. It is a smart marketing move, as it exposes the podcast to their audience when they promote it, and is another way to grab the new audience. Make sure to do plenty of preparation before talking to them, and watch any of their other interviews.
6. High-quality recording and editing
The podcaster should choose the right professional software for the recorded and editing footage. It is better to choose one that the podcaster specializes in, so that he finds all the features on it. The separate track recording is better for editing control and choosing the right podcast recording and editing software that can capture high-quality video and audio and also can edit the recorded footage. The high quality engaging video can engage the audience and also can make an organic audience through their quality recording and editing.
7. Consistency and scheduled uploading
Consistency and scheduled uploading are the key for producing good podcasts. Stay consistent as possible with your podcasting style and schedule to get success. Consistency means that the podcaster stays on topic that helps the viewers to expect from new podcast episodes. Such as, maintaining a consistent posting schedule helps the audiences to predict when new content will be available.
8. Design marketing strategy
Along with the branding and sharing of the podcasts, it should be better to make a podcast marketing strategy that promotes the content and can build a community. Think about how to grow your podcast through promoting it on different social media platforms. For example, making a particular account on every social media platform in the name of the podcast and posting the podcast episode with a schedule on every platform. Also the podcaster can share short clips or teasers or podcasts to expand or make curiosity among the audience.
- Launching a podcast without planning
- Copying another’s content, niche, theme or anything
- Publishing without editing
- Comparing yourself to established shows
- Accidently copying another show’s name or premise.
Read the full article: Top 05 mistakes to avoid in video podcasts