What is Podcasting and how does it work


In this age of digital communication, podcasting has emerged as a powerful source for storytelling, knowledge, education, and entertainment. Podcasting involves a unique and intimate way to connect with the organic audiences worldwide through its digital and high-quality content. But what exactly is podcasting, and how does it work?

What is podcast?

A podcast consists of audio and video episodes that are pre-recorded and available for streaming or downloading in various social media and other platforms such as Spotify, Apple Podcasts and YouTube. It can cover all types of topics and themes such as current affairs, business or more niche topics such as particular hobbies or communities. There is no particular selected length, style and format of a podcast. It may cover a wide range of subject areas, but a single episode must consist of and focuses on a single topic or story.

Making podcasts is an easy way for the content creators to connect with the organic audience. The podcasts are not currently regulated for the podcasters which means anyone does not need any broadcasting license to publish their podcast content. Anyone with basic podcast equipment which includes microphone, editing and recording software, and membership to a hosting platform can produce their own podcast show.

Different Types of Podcasts

1. Solo Podcast

The solo podcasts are considered as one of the great choices for beginner podcasters which are hosted by just one person who alone speaks to the audience. These types of podcasts are clear and straightforward in nature. Solo podcasting is a popular way, if you are a beginner in this industry and want to reserve all rights of the content or don’t have anyone to record with.

2. Multi-host Podcasts

The multi-host podcast is another great option in which the hosts get together to discuss particular topics according to their niche. The multi-host podcasts allow organic conversation between hosts. This can be engaging for the viewers which gives the popularity and energy to the show.

3. Interview Podcasts

The last type of podcast is interview podcast which is one of the most common and entertaining formats among the podcast types. These types of podcasts include interviews with famous people which are relevant to a specific topic or niche. 

How does Podcasting work?

Podcasts are digital video content which is distributed all over the internet through using a podcast hosting service. These services store all podcast episodes in one location and automate the generation of RSS feeds. These feeds list all the podcaster’s episodes. They can also automatically submit the RSS feed to podcast directories, where viewers can access them.

The following are some examples of podcast hosting platforms:

  • Buzzsprout
  • Podbean
  • Podcast Websites
  • Simplecast
  • Spreaker

A podcast directory is an app that viewers can use to search for, store and watch podcasts. When vieewers subscribe to a podcast, their RSS feed automatically updates their device with new episodes. Some examples of these directories are the following:

  • Apple Podcasts
  • Blubrry Podcasting
  • Podbean
  • Spotify
  • Stitcher
  • TuneIn

Podcast production is not much complex as it looks. A podcaster can save record through its mobile phone and upload it to the hosting platform or other service provider. The video file has its URL inserted into an RSS Extensible Markup Language document as an enclosure within an XML tag. Podcasts can be registered with a content aggregator, like AllTop or Feedly, which add them to their directories. Podcasts are generally video files, but the same process can be used to prepare and share image, text and audio files.

Top Podcast to watch in 2024

In this modern era, where technology holds supreme power, traditional radio shows have faced a significant challenge in competing with the increasing popularity of video podcasts. This format has been around for a couple of decades now, but it has only gained popularity in the last few years. With so many options to choose from, it can be difficult to find the right video podcast that not only offers valuable content but also relates to personal preferences. So, which podcast should I watch in 2024?

These are the top video podcasts everyone must watch:


For those who seek informative and educational content, TED Talks is a premier choice among video podcasts. Renowned for its presentation of innovative ideas. It has 23.9 million subscribers on YouTube. TED Talks consistently delivers a high-quality visual content experience. Additionally, its exceptional presentation ability adds a crucial way to record the essence of episode effortlessly.


If someone enjoys the interviews with a unique twist, “Hot Ones” could be the perfect choice which is hosted by Sean Evans. This podcast channel has 13.1 million subscribers on YouTube. This highly popular video podcast combines engaging conversations with a challenge that involves spicy hot wings. The distinctive concept, combined with Sean Evans’ hosting styles, makes it creative and matches the interest of the audience. Hot Ones is famous not only for its content but also for its eye-catching video editing, which plays a crucial role in capturing intense and entertaining moments during the spicy wing challenge.

3. The Joe Rogan Experience

“The Joe Rogan Experience” is a highly acclaimed video podcast that hosted by influential comedian and commentator Joe Rogan. This podcast has received widespread praise for its commitment to delivering outstanding viewing experience. The Joe Rogan has 16.1 million subscriber on YouTube platform. The genre of Joe Rogan use in his podcasts are Observational comedy, black comedy, insult comedy, cringe comedy satire. Moreover, his show’s visuals are of the highest quality, and its engaging content is presented with a level of creativity that differentiates it from others.


This hilarious video podcast consists of funny scenes, jokes, and interviews with famous people that are guaranteed to make you laugh. Scott Aukerman and his team use clever techniques like the green screen and special effects, making “Comedy Bang! Bang!” not only funny but also entertaining to watch. This shows that skillful video editing can make a video podcast enjoyable and give an engaging experience.

Read more in detail about the top video podcast you should watch to in 2024

How to launch your Podcast

Launching your podcast is a crucial and complicated process because with the rise of social media platforms, the demand for engaging, high-quality video content has increased that has never been higher before. It helps you to build an audience, growing your brand and can connect with the audience in a more visual and personal way that increases your reach and engagement as well. However, launching a video podcast requires more than just a good idea and a smartphone camera. It requires a strong strategy, the right equipment, and a clear understanding of how to produce, edit, and distribute your video content among the audience. This blog provides detailed information and a step by step guide about how to launch your podcast effectively to the audience and set you apart from the competition.

  1. Planning
  2. Select format
  3. Choose right podcast recording and editing software
  4. Edit the recordings
  5. Select a hosting service
  6. Publish your podcast
  7. Monetize your podcast
  8. Assessing the podcast

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