Businesses or brands are continuously searching for unique methods to connect with te consumers and stand out from the competition. One effective approach is video editing, which provides the most engaging way to connect with customers. As per the statistics by Vidzy, in 2023, around 90% of businesses have used video as a marketing tool to increase traffic, and brand awareness, generate leads, and amplified sales. According to Vidzy, 87% of people stated that they had bought any product or service after watching the video content for that brand.
Additionally, 95% of people have watched an explainer video to gain more details and insights about a product or service and 87% of people stated that they had bought any product or service after watching the video content for that brand. Additionally, 95% popularity watches guide video to get details and insights about the services.
With the increasing popularity of video content, video editing has become essential for business growth in 2024. In this article, we will explore how brands can use video editing for their business growth, attract new customers, and achieve success in 2024.
1. Product Demo
Business growth through product demonstration is an effective strategy that allows organic customers to experience the value of the products or services. Demo videos show services and products in action, highlighting their unique features and benefits. By watching a demo video, the audience gains a better understanding of what the brand has to offer
According to HubSpot, video demo is the #1 content type used by marketers to sell products and services and 73% of all United States’ adults purchases any product by watching a demo video.
The demo should be concise, visually engaging, and interactive. This is important because it ensures viewer engagement and effectively communicates key information about the product or service.
2. Engage with the Customers on Social media
Share the demo videos on different social media platforms such as YouTube, Instagram, TikTok, and Facebook to reach a larger audience. Each platform has its strengths: YouTube is great for longer demos, while TikTok and Instagram engage the audience with short demos. Additionally, Facebook allows for reach to a wider audience.
Furthermore, engage the audience by asking questions, responding to comments, and hosting live sessions. By doing this, helps to build organic community around business. Keep engaging with the social media strengthens the business while also gives the way for significant business growth.
3. Make Tutorials
Tutorials are valuable tools helps the customers to understand that how to use all the products and services. It gives a way to make the authority of any brand in the business. It also builds the trust and attract new customers in the business.
To make sure the effectiveness of the video tutorials, it should be relevant, concise, engaging, and call to action to the target audience.
4. Making Slideshows
Making slideshows helps the businesses to run promotions and to shows the product. It allows brand to make engaging templates, presentations, transitions, captions and multimedia elements like music. It grabs the viewer’s attention and helps to show the products and services that leaves long time impacts. These elements and engaging visual build a strong communication with the customers and make it effective way to promote the brand.
5. Record Instructional Videos
Instructional videos can be a powerful tool to increase the awareness of the services and product of the brand. Record instructional videos on the computer screen and ass voiceover. Moreover, you can make a screencast video that includes a window with a voiceover, music, and mouse movements. This will help explain the product and services to the viewers in an engaging manner.
As you can see, nothing can happen without professional video editing. It is crucial to select the appropriate video editing company for business growth. Follow these tips to grow your business with edited videos. We wish you good luck and hope that connecting with us will contribute to your success.